Destination development based on potential: A study of Nynäshamn (2020)

Institution: Södertörn University

Authors: Demir, Helena,& Jaber, Yosuf & Ratajczak, Agnieszka

Original title: Destinationsutveckling utifrån potential : En studie av Nynäshamn

Publication year: 2020

Abstract [en]

The growth of tourism depends on how a destination can meet the needs of visitors. To be able to satisfy these needs, collaborations between different industries at the destination are required. The level of cooperation between the municipality, private actors and residents is a decisive factor for the development of the destination. This essay presents a qualitative study on destination development at Nynäshamn based on observations and interviews with the municipality, private actors and residents. This essay focuses on getting an idea of what potentials there are to promote a positive destination development in Nynäshamn. What efforts that are required to develop the destination and what resources are available at Nynäshamn, which is a small town near the sea. The study has shown that there is potential for Nynäshamn to create a positive destination development. This is by creating a strong placebranding and through destination marketing. Commitment and financial resources are required from the municipality to create opportunities and collaborations with private actors towards common goals. It is also required that there are collaborations with the local population as they are the mediators of the destination. These aspects have been identified as dominant to achieve a more positive development in Nynäshamn.

A man is a man’s wolf …

Hello my dear friends!

I’ve been pretty tensed the last 2 weeks due to the thesis in media technology. Not without a reason too. I did not know who would be rating my work but deep down I felt that the person that has always given me a hard time at school would do it and even give me extra baggage to carry as always. What makes it especially hard is that he is Polish and I am Polish too. Out of some reason this teacher is always finding reasons to make me work hard for my degree. I am done with two parts of the scientific courses in Media technology but only because the 2nd time a different teacher was giving me a grade and was focused on helping me clear the subject instead of making it into an competition. But I feel like this teacher is having some kind of grudge against me or sees me as a competitor.

My thesis has been reviewed once by another teacher and she did not pickpoint the issues with my research questions or the way I use my references. The only thing she pickpoint on when it comes to my method chapter is that I should try to explain more with my own words how I did things and only use scientifical articles as a reference. But this teacher wants me to explain every details that probably a child would understand even at this moment without me explaining it. The things which the teacher pickpointed cannot be solved in one week and he knows it. He could give me simply a fail mark but no, he prefers to challenge me and then stamp on me. It must be fun to make it more difficult for a woman with two children. But okay. Challenge is taken and I feel more than ever that I need to work my ass off and one day take his position so that there won’t be any uneccesary actions towards students and everything will be fair and square.

See you my dear people! I have some work to do …

They ask me if I did not had enough…

Hi! Hello! How are you ?

Today is a Monday, 17th January 2022. And officially the spring term at the Swedish Universities has started. And that’s why many people ask me: Didn’t you have enough of studying?

My answer will always be a “No”. To be honest every day is a new lesson, whetever I attend school or not. But studying is my drug. I cannot stop. If you ever tried to stop drinking or smoking then you know. It’s my way of taking my stressful life into other dimension and just focus on one thing instead of hundreds that I usually do since I became a mom.

This term, I am a student at Mittuniversitetet, where I attend two courses. One is about Action Learning as a Development Method. It’s a pedagogical course so I guess many teacher students will be there. And then English Writing for Business. And of course I’ve written essays, cover letters and CVs in English but this one will be about deeper stuff. At least that’s what I hope for.

Then I am a student at Luleå Tekniska Universitetet with the course of Basics in Programming with C#. I actually never did that much advanced programming although it reminds me of the JavaScript and PHP but let’s see how I will handle it. Why I choose this course ? It’s very simple. I need to know programming in order to be able to attend KTH, at least the Master programme in Interactive Media that I am intrested in. I have enough credits to get conditionally admitted.

Then at Kristianstads högskola I am to read about work and regulations; A Sustainable Working Environment, just to be more aware of how money should be handled. I will need those skills if I plan go all the way with my entrepreneurial idea of earning with my skills, writing, designing, creating content and sharing my knmowledge.

I am starting getting hungry… for knowledge but foremost I need my breakfast, thus thank you for being able to share with you about my plans and well, next destiantion: GROCERY STORE 😂😂😂 I wanna indulge in sweets and sallads.

See ya! Bye!

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Pray for me 🙏

Hello my dear people! It finally happened, I’ve submitted my thesis around 3PM today. And I cannot believe that I actually did it. After so much struggle… Right now all I have left is to wait … and pray that all the reading, interviewing and writing did not go to vain.

Not many people know but I’ve travelled the world in order to get the data to be as unique as possible. I’ve been in Belgium and Austria, then I interviewed a Spanish designing company. I went to three different museums in Sweden. You probably would never imagine but transcription of interviews is a real hell. It takes at least 4-5 hours to transcribe an interview that did not last for more than 20-25 minutes. I think the biggest challenge I had was with the Austrian museum where I sat in a busy coffee shop in the museum building and people kept screaming and running around. Luckily, I’ve recorded everything that has been said, else I would’ve been in trouble, a big one.

So what’s the next step?

If I clear the thesis, next will be trying to get an internship or just some other job to pass the time. I’ve applied for a Master program at KTH, starting this autumn, but I am not sure if I will get in. More than tourism, I would love to explore innovation, networking, design and teach others.

I am pretty exhausted. I did not sleep well these few days. I lost a lot of minerals from my bloodstream drinking tea like crazy and my eyes are killing me from all the light exposure. But before I go to hit the bed after a long battle, I would like to invite you to read the short abstract below.

Feel free to comment or message me to share your thoughts : ) Happy Sunday to you !

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Aspects creating a rectangle

Hello after a two days break ! Don’t worry, I did not get dry on ideas but rather short of time. I’ve been busy figuring out the analysis – chapter of my disortation in the subject of Digital tool enhacements in museums. I’ve cleared 165 ETC and have 15 ECT left in order to complete my Bachelors degree. Thus, I’ve been very focused on it. I am still not completely done and will probably use every minute I have until 16th January 2022 11:59 PM. I treated this thesis as my baby those last two years and did not want to force anything just to get rid of it. And with all honesty, the examinating teacher is quite scary. He is a Scorpio, so I think most of you that have some clue about zodiac signs knows that these types are not easy, especially if they are involved with science and technology.

Nevertheless, today’s post is about aspects. I have actually checked this before I even opened the thesis file that I worked on. As you can see the time and date of the transit shown on the picture is 16th January 2022 at 11:59 PM. The blue lines are positive while the red ones create some opposition and indicate challenges. But what we will focus on are the lines making a rectangle.

What do they mean and what was I trying to see by checking the date and time I’ve chosen? Well, I think with the thesis mentioned you have probably understood that I wanted to see my feelings regarding the thesis on the time of its deadline. The rectangle indicates that I put my skills to good use. As you see there is a line between 3rd house of writing and 5th house of studies as well as the 5th house aspects the 9th house of higher learning and 9th house is aspecting 11th house of gains, fulfillment of wishes and networking. With that said, althought I may feel tensed until the end I will feel relieve once I send in the thesis. There are aspects between natal Jupiter and transiting Venus, transiting Venus and the natal Moon, natal Moon aspecting transiting Moon and transiting Moon aspecting natal Jupiter. With so many benefics connected, I am truly hoping for the best outcome.

So my dear folks 😉✌️ that was the mystical rectangle and now I’m planning to take a nap. Rest is important as much as breathing 😊.

Wishing you a Happy weekend!